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Word spread over the years that the name Big Mac was Esther's idea. One day she walked into the McDonald's on Milwaukee Avenue in Glenview and there, on the menu, was the Big Mac! The idea of a double burger dropped out of sight.įast-forwarding to 1972, Esther decided not to follow McDonald's out to its new headquarters in Oak Brook, got married and moved to Niles. The board went with Aristocrat, test marketed it in Peoria, and it bombed again. She laughed, called it a "dumb" idea and again made the case for the Big Mac. The board chose Blue Ribbon Burger, test marketed it in Quad Cities, and it bombed.Ī few months later, the manager said they were going to try again, this time calling it the Aristocrat. She quickly typed ten reasons to nix their choice, and only one name: Big Mac. He then told her, while he stood there, to write down ten reasons not to name it the Blue Ribbon Burger, and also to list ten other names. "I started laughing and told him that was a dumb name," she said. He dismissed her idea and told her they were going to name it the Blue Ribbon Burger. "I just said off the top of my head, 'Big Mac, that's it!'" One day soon thereafter, the head of product development stopped by her desk, told her he was headed to a board meeting where they were going to name a new double burger product and asked for her suggestions. "I guess she felt sorry for me, the way I looked," said Esther, 65, who has lived in Glenview since 1978. Poorly dressed and soaking wet from the commute into the LaSalle Street office, she was spotted in a hallway by a company official, who promptly hired her. With ten dollars to her name, the 17-year-old Von Steuben High School graduate saw an ad for a secretary at McDonald's corporate headquarters. The story begins 45 years ago on a snowy winter day in downtown Chicago in 1967. She's the one who named it, and without her dogged persistence, the iconic sandwich may never have become a McDonald's product.
The next time you prepare to chomp into a Big Mac, take a moment first to thank Esther Glickstein Rose of Glenview. Robalini's Note: Esther Rose is the mother of Konformist Kontributing Editor Scott Rose. He’s a good dude.Glenview woman reflects on naming famous burger, 45 years later I’ll call him again if we have another big project that we need a hand with. The deck required 3 coats due to the dark stain that was originally on it, but Bill didn’t change the cost of the job or complain. He completed the painting in about 2 weeks (due to weather and holidays) and it came out great. When he was done he even quoted us on painting the entire deck, which we took him up on because painting a deck is a major pain in the ass. He started the job quickly and wrapped it up even quicker. They barely looked at it, didn’t mention all the things that Bill pointed out, told me they couldn’t do it until 3 weeks later, then said it would cost twice as much as Bill’s quote. The next day I had another contractor come by to give me a second estimate for comparison. Before starting the job he came to the house and did a thorough look-over of the deck and took notes. It was never bolted to the house when it was built and it started shifting away from the house and becoming unstable. We hired Bill to work on our deck and make it more secure. * painting /staining house, deck, shed and moreīill is a skilled tradesman with 20+ years of experience across multiple areas of construction. * power washing siding /driveway /patio and more * storm and screen doors installed or repaired * basement /attic /garage or house cleanouts * hanging and securing bookshelves, curtain rods * cabinets /shelving, repairs or refinishing * Punch list /Moving /Selling/touch ups * locks and hardware installed or replace We do everything from punch lists of odds and ends to total gut and remodel type projects Check out the list of jobs we’ve done in the past and if you don’t see what you need just contact us and ask! Mac of All Trades is a hybrid Handyman and Home Improvement service.
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